Purple Carrot Review

Elana Kutscher

In a Nutshell

Purple Carrot, a vegan meal kit delivery service, offers a wide variety of delicious recipes so you no longer have to settle for other services’ limited plant-based options. Food packages are delivered right to your doorstep and contain fresh, healthful ingredients. There are 3 standard meal plans, plus a gluten-free option called TB12 Performance Meals. Plans are competitively priced and can be canceled or changed at any time.


  • 3 meal plans + gluten-free option
  • Free delivery
  • Change or cancel plan at any time


  • No family plan
  • No option to choose your delivery day

Purple Carrot Meal Kit Review

Ideal For

  • Vegans
  • People who are gluten-free
  • People who want to eat healthy but don’t have time to shop

What’s Unique About Purple Carrot?

A few years ago, vegans who wanted to order meal delivery kits or recipe boxes to their homes were stuck; while some typical meal delivery services do offer a vegan option, the meal selection isn’t quite on the same level as their standard menus. Then came Purple Carrot and everything changed. Purple Carrot caters exclusively to a vegan audience and offers a delicious and varied meal selection, along with a choice of 4 meal plans that cater to customers’ cooking levels and dietary preferences.

The 3 standard meal plans include Chef’s Choice, Quick & Easy, and High Protein. There is also a fourth plan called TB12 Performance Meals, which provides gluten-free meals that are low in soy, and designed to help people achieve their peak performance level. This meal plan costs $1 extra per plate than the standard meals.

How It Works

To choose a meal plan, you’ll need to create an account, which you can do on the website or via your Facebook account. First-time customers get a $20 discount. After you’ve signed up, you can choose your meal plan and enter your payment information. You can change your meal plan at any time by clicking on My Profile and selecting the Change option next to Current Plan. Also, many meals are available on multiple plans, so you don’t necessarily need to change a plan in order to get the meal you want.

In terms of meal choice, you can allow Purple Carrot’s chefs to choose your weekly meals for you, or you can choose them yourself by logging into your account and clicking on “Upcoming Menus.” If you choose your own meals, make sure to do so by the Tuesday a week prior to your shipment before 11:59 PM EST.

Purple Carrot deliveries are made on Mondays, Tuesdays, and Wednesdays each week, and your delivery day will depend on where you live. Unfortunately, there’s no option to choose your delivery day at this point. If you’re not home when your box arrives, the deliveryman will simply leave it on your doorstep. Boxes are insulated and packaged with cold packs to keep your food fresh for the afternoon. In fact, orders typically remain fresh for up to 72 hours, and even longer if stored properly once you take them out of the box.

Meal Options

Each plan contains meal options with a different focus. The Quick & Easy plan contains recipes that take 30 minutes or less to prepare. The High Protein plan features meals that include at least 20 grams of plant protein and seasonal ingredients. The Chef’s Choice plan features gourmet recipes and meals, designed for people with advanced kitchen skills and a worldly pallette.

Once you sign up to Purple Carrot, you have the option of mixing and matching meals from each plan, so even if you sign up for the Quick & Easy plan, you have the option of trying recipes from the other 2 plans and seeing whether you’re ready/interested to make the jump. You can also change your plan at any time.

Gluten-free customers can inquire about Purple Carrot’s alternative plan, TB12 Performance Meals, which are also low in soy. These meals were developed by Tom Brady and the team at TB12 to help people achieve their maximum performance levels.

Favorite Purple Carrot Meals

Want to get an idea of the meals offered at Purple Carrot? Here are 3 of our favorites.

1. Jeweled Biryani with Apricots & Curry Roasted Butternut Squash
Cost per serving: $12/plate
Prep & cook time: 35 minutes
Additional info: Gluten-free, soy-free, high protein, 710 calories per serving

Jeweled Biryani with Apricots & Curry Roasted Butternut Squash

2. Fall Vegetable Ramen with Brussels Sprouts & Butternut Squash
Cost per serving: $12/plate
Prep & cook time: 28 minutes
Additional info: Available with High Protein, Quick & Easy, and Chef’s Choice plans; 570 calories per serving

Fall Vegetable Ramen with Brussels Sprouts & Butternut Squash

3. Black Bean Rice Bake with Scallion Cashew Cheese & Avocado
Cost per serving: $12/plate
Prep & cook time: 35 minutes
Additional info: Gluten-free, high protein, 720 calories per serving

Black Bean Rice Bake with Scallion Cashew Cheese & Avocado


Purple Carrot pricing is the same across the board. Each plan comes with ingredients and recipes for 3 dinners/week for 2 people. The cost is $12 per plate, which comes out to $72 per week.

The only exception is Purple Carrot’s TB12 Performance Meals plan, which costs $13 a plate and $78 a week.

At this point, there are no family plans available.

Help & Support

Purple Carrot customer support is available via live chat between the hours of 9am and 5pm EST. You can also get in touch by email or call 1-857-703-8188. The site also has a fairly detailed Help Center which includes information about signing up, deliveries, and more.

Purple Carrot - It’s What’s for Dinner

Purple Carrot offers delicious vegan meal kits that cater to different tastes, cooking levels, and dietary needs. You can choose the meals you receive each week or let Purple Carrot’s chefs surprise you with their carefully curated menus. If you want to choose your meals, you can check out the nutrition info and prep time on the website before ordering, so you know exactly what you’re getting. Prices are competitive and you can cancel or change your plan at any time. Last but not least, Purple Carrot meals are designed by professional vegan chefs, so you can enjoy plant-based and delicious food at the same time.


Visit Site

Advertising Disclosure

This site is a free online resource that strives to offer helpful content and comparison features to its visitors. Please be advised that the operator of this site accepts advertising compensation from companies that appear on the site, and such compensation impacts the location and order in which the companies (and/or their products) are presented, and in some cases may also impact the rating that is assigned to them. To the extent that ratings appear on this site, such rating is determined by our subjective opinion and based on a methodology that aggregates our analysis of brand market share and reputation, each brand's conversion rates, compensation paid to us and general consumer interest. Company listings on this page DO NOT imply endorsement. Except as expressly set forth in our Terms of Use, all representations and warranties regarding the information presented on this page are disclaimed. The information, including pricing, which appears on this site is subject to change at any time.